The Chamber of Commerce and Industry Vratsa presented the European project "GELATOn the ROAD" at the Farmers’ Market in Vratsa. The initiative, financed under the Creative Europe 2021–2027 programme, aims to create the first European Gelato Route, promoting local cultural heritage, artisanal gelato production and sustainable consumption.
During the event, visitors had the opportunity to engage with the project team, learn about the craft of gelato making using natural ingredients, and explore how a traditional food product can become a driver for regional tourism and cultural branding.
The activity contributes to raising awareness among local producers, food entrepreneurs and consumers about the potential of linking gastronomy, heritage and tourism under sustainable practices.
